ETKİLİ EMLAK İLANI NASIL HAZIRLANIR

Etkili emlak ilanı dediğimde aklınıza neler gelmekte? Emlakçıların sürekli ulaşmak istedikleri yüksek dönüşümler ancak etkili bir emlak ilanı sayesinde olmaktadır. Eğer çok başarılı bir emlak ilanı hazırlarsanız satışlarınız hiç olmadığı kadar artacaktır. Google gibi firmaların yaptığı araştırmalara göre müşterilerin bir emlak sitesini ziyaret etme sebebi çoğunlukla emlak içerikleridir. Bu içerikler ne kadar ilgi çekiciyse ve tıklamaya istek uyandırıyorsa o kadar dönüşüm alacak demektir. Hedef kitlenize uygun bir içerik hazırlamalı ve bu içeriği en doğru şekilde pazarlamayı bilmeniz gerekir. Eğer bunları yapamazsanız yapan rakipleriniz sizin kolayca önünüze geçebilecek ve satışlarını artıracaktır.

Etkili emlak ilanı

Pazarlama ilanınızı hazırlarken her zaman hedef kitlenizi göz önünde bulundurup onların günlük hayatta kullandığı kelimeleri sıkça kullanın. Bu size karşı samimiyet duymalarını bilinç altında uyandıracaktır. Etkili emlak ilanı oluşturacaksanız tek hedefiniz potansiyel müşterilerinizi kendinize yönlendirmek olmalıdır. En uygun görselleri kullanıp gerekirse içeriğinizi medya öğeleri ile desteklemelisiniz. Eğer bir ilan etkili değilse asla ama asla kimsenin ilgisini çekmeyecektir. Yanlışlıkla bir kişi ilanınıza girerse bunun dönüşüm olasılığı zaten çok düşüktür. Bir emlak ilanınızda başlığınıza kesinlikle emlak gücünüzü belirten bir başlık yazmalısınız. Örneğin değerli ve güzel bir orman manzaralı ev satıyorsanız başlığınız “Doğadaki Eviniz” olabilir. Bu tarz örnekleri kendiniz daha da geliştirerek en iyiye ulaşabilirsiniz. Sadece yaratıcı olmanız yeterli olacaktır.

Sattığınız emlak için en iyi özellikleri her zaman en başa koymalısınız. Mesela benzer diğer Emlaklardan ayrılan özelliklerini sürekli kalın bir yazıyla belirtin ve bu özelliklerin diğer Emlaklarda olmadığını kesinlikle bildirin. Hemen ardından emlağınız hakkında diğer genel özellikler eksiksiz bir şekilde yazmalısınız. Asla hata yapmamalısınız. Eğer bir hata yaparsanız bu çok kötü sonuçlar doğurabilir ve emlağa bakmak isteyen müşterinin size olan güvenini kıracaktır. Müşterinizin dikkatini çekmek için birçok kelime kullanmayı asla ihmal etmemelisiniz. Mesela en basitinden etkili emlak ilanınızda “çekici, hoş, nefis, klasik, efsane” gibi sıfatları kullanmalısınız. Ancak bu şekilde bir emlak ilanı etkili hale gelecek ve potansiyel müşterilerinizi size yönlendirecektir.

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